atma io

atma.io explicitly positions itself as enabling sustainability and circularity (item-level traceability, carbon measurement, and Digital Product Passports) on its product pages and blog. This is central to the platform offering. Source: atma.io, 2024

atma.io provides a cloud platform and tools that enable brands and partners to operate traceability, DPPs and circular programmes rather than directly performing resale or collection itself.

Platform explicitly offers Digital Product Passports and item-level traceability as core features. Source: atma.io DPP page, 2024

Primary: item-level IDs and use cases (buy-back, resale and second‑life) indicate Reuse (R3) and Refurbish (R5). Secondary strategies (Repair R4, Recycle R8) are supported indirectly via traceability enabling those flows.

Site and case study (adidas Infinite Play buy‑back) demonstrate support for resale and buy-back programmes; the platform enables brands to run these models. Source: atma.io, 2024

atma.io is a product of Avery Dennison, a publicly traded, for‑profit company (explicit on site and press releases). Source: Avery Dennison, 2021

atma.io presents use cases across apparel, food & beverage, pharma and more, describing itself as an ecosystem partner to every industry. Source: atma.io, 2024

Platform materials and partner integrations (Azure Marketplace, global brand customers) indicate worldwide deployment and customers. Source: atma.io, 2024

The platform integrates with physical tagging technologies (RFID/NFC/QR) and is delivered by Avery Dennison which also supplies RFID inlays. atma.io therefore depends on physical tags/sensors to connect items, though the product itself is a cloud service. (See CHECK_RECORD for ambiguity.)