Wallapop is a peer‑to‑peer online marketplace for buying and selling second‑hand goods, enabling consumers and small sellers to extend product life and promote more sustainable consumption through reuse and resale.
Circularity Relevance
Core
Platform explicitly promotes second‑hand sales and states that buying/selling extends product life and supports sustainable consumption. This is central to the service. Source: Wallapop, 2025
Circular Role
DirectEnabler
Hosts listings and transactions directly between buyers and sellers; the platform facilitates the core circular activity rather than only providing white‑label tools. Source: Wallapop, 2025
Circular Type
Marketplace
• Products
• C2C
• B2C
Multi‑category consumer marketplace matching individual sellers and buyers (C2C) and supporting business sellers via Wallapop PRO (B2C). Value objects are physical products. Source: Wallapop, 2025
R Strategy
R3 - Reuse, R2 - Reduce, R1 - Rethink
Primary evidence supports reuse (R3). The platform's statements about avoiding overproduction and promoting responsible consumption support Reduce (R2) and Rethink (R1) as secondary strategies. Source: Wallapop, 2025
Circular Business Model
Resale / Second-hand
Primary business is enabling resale of pre‑owned goods between users and businesses (Wallapop PRO). Source: Wallapop, 2025
Organisational Type
ForProfit
Commercial marketplace with Wallapop PRO for businesses and job listings; standard corporate structure. Source: Wallapop, 2025
Sector
Retail & Consumer Goods
Website repeatedly describes Wallapop as a platform for buying and selling second‑hand consumer goods and categories (electronics, fashion, furniture, vehicles). Source: Wallapop, 2025
Geographical Reach
National
• Spain
Primary Spanish site and city listings indicate a Spain focus; About page references multi‑language support suggesting presence beyond Spain but primary operations visible in Spain. Source: Wallapop, 2025
Hardware Component
None
Service is a digital marketplace and does not supply or require specialised physical hardware to enable reuse/resale. Source: Wallapop, 2025
Tech Map Relevance
Wallapop is a leading second‑hand marketplace that directly enables reuse and resale of physical goods, matching the Circular Tech Map inclusion criteria. Source: Wallapop, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
