re4circular

Re4Circular is a B2B digital marketplace (by Atelier Riforma) connecting collectors of used clothing with fashion businesses. It uses AI image-based cataloguing to extract garment data and route items to the most suitable reuse or recycling destination.

Circularity Relevance

Core

Solution is explicitly designed to enable circular outcomes for textiles by matching used-clothing supply with reuse/recycling destinations. Source: European Circular Economy Stakeholder Platform, 2020

Circular Role

DirectEnabler

Operates a marketplace that directly matches collectors and fashion companies and hosts listings, therefore directly enabling the circular flow. Source: Atelier Riforma, 2023

Circular Type

Marketplace

• Products

• B2B

Described as a digital marketplace for used garments (physical products) that matches collectors/sorters with fashion businesses (B2B). Source: Re4Circular, 2025

R Strategy

R3 - Reuse

Primary role is enabling reuse/resale of garments (R3) via a B2B marketplace and routing of items to suitable circular destinations. Secondary strategies are possible (e.g., recycling) but not explicitly documented as core features. Source: Re4Circular / Atelier Riforma, 2023

Circular Business Model

Resale / Second-hand

Platform functions as a marketplace matching supply of used clothes to buyers (fashion businesses), i.e., enabling resale/second‑hand use as primary business model. Source: Re4Circular Mailchimp site, 2024

Organisational Type

ForProfit

Described as a 'social startup' (Atelier Riforma) which indicates a for-profit social enterprise structure rather than a charity or public body. Source: Atelier Riforma, 2023

Sector

Fashion & Textiles

Platform and project materials explicitly describe Re4Circular as a marketplace for used clothing and circular fashion. Source: Atelier Riforma, 2023

Geographical Reach

National

• Italy

Atelier Riforma is Italy-based and project activities and events are Italy/EU-focused; no clear evidence of global commercial operations. Set to National (Italy). Source: Atelier Riforma, 2023

Hardware Component

None

Functionality described is AI-based image cataloguing performed on photographs. No specialised hardware supplied or required by the provider is described. Source: Atelier Riforma, 2023

Tech Map Relevance

Re4Circular is a digital marketplace explicitly focused on circular fashion (matchmaking used clothing supply with reuse/recycling destinations) and therefore meets the Tech Map inclusion criteria. Source: Atelier Riforma, 2023

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

Suggest Correction

Added: 18 Mar 2024

Updated: 22 Sept 2025