Toys Reloved

ToysReloved operates an online shop for second‑hand children's toys. The platform accepts and purchases used toys, inspects and cleans items, and resells them via its webshop; it also provides a seller portal and collection/selling services for families.

Circularity Relevance

Core

Site explicitly describes ToysReloved as a 'Secondhand‑Spielzeug' marketplace and 'nachhaltiger Marktplatz für Spielzeug' - core reuse/resale activity. Source: ToysReloved, 2025

Circular Role

DirectEnabler

ToysReloved directly buys/collects, processes (inspection/cleaning) and resells toys - it executes the circular activity rather than only providing tools. Source: ToysReloved, 2025

Circular Type

CircularRetailer

• Products

• B2C

• C2B

Operates as a single organisation retailing physical second‑hand products to consumers (B2C) and accepting items from consumers via its selling service (C2B). Not a generic multi‑vendor marketplace. Source: ToysReloved, 2025

R Strategy

R3 - Reuse, R2 - Reduce

Primary: R3 (Reuse) is explicit - platform sells second‑hand toys. Secondary: R2 (Reduce) inferred because reuse reduces demand for new products; evidence for refurbishment beyond inspection/cleaning is limited. Source: ToysReloved, 2025

Circular Business Model

Resale / Second-hand, Take-back / Buy-back

ToysReloved sells checked, cleaned second‑hand toys via its webshop (Resale / Second‑hand) and provides a 'Spielzeug verkaufen' service with seller portal and collection/abholung references (Take‑back / Buy‑back). Source: ToysReloved, 2025

Organisational Type

ForProfit

Impressum lists 'Clever Circle UG (haftungsbeschränkt)' as the company offering the service, indicating a for‑profit corporate structure. Source: ToysReloved (Impressum), 2025

Sector

Retail & Consumer Goods

Website positions the organisation as an online shop for second‑hand toys and branded toy categories (LEGO, Playmobil, Schleich), indicating a retail focus. Source: ToysReloved, 2025

Geographical Reach

National

• Germany

Headquarters and legal notice are in Berlin, Germany and site is in German with .de domain and EUR prices; available evidence indicates Germany as primary market but no explicit global shipping statement found. Source: ToysReloved (Impressum), 2025

Hardware Component

None

No physical hardware products, IoT or device offerings are described on the site; service is an online retail/collection service. Source: ToysReloved, 2025

Tech Map Relevance

ToysReloved is an active, explicit second‑hand toy retailer and therefore relevant to the Circular Tech Map as a reuse/resale enabler. Evidence: company website states 'Dein nachhaltiger Marktplatz für Spielzeug' and 'Secondhand‑Spielzeug' and includes a seller portal and FAQs about selling used toys. Source: ToysReloved, 2025 Additionally covered in press (Berliner Morgenpost) and company profiles (LinkedIn) confirming circular resale model. Source: Berliner Morgenpost, 2024 Source: LinkedIn, 2025

Enablers are initially categorised by an AI agent, then verified by a real human.
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Added: 07 Jun 2024

Updated: 10 Sept 2025