Aloqia (formerly Queen of Raw) is a SaaS platform that helps organisations identify, manage and monetise excess inventory. The platform connects enterprise inventory data to logistics and a network of buyers and reuse partners to support resale, reuse, recycling and sourcing decisions, and provides reporting and integrations with enterprise systems.

Circularity Relevance

Core
Platform is explicitly designed to manage and monetise excess inventory (resale, reuse, recycling) and showcases multiple circular case studies (Ralph Lauren, SHEIN, AB InBev). This is direct circular-economy functionality. Source: Aloqia

Circular Role

DirectEnabler
Aloqia hosts a platform and network that directly connects sellers (brands) with buyers and reuse/recycling partners (it 'connects with a network of eager buyers'), functioning as an active marketplace rather than only a white‑label support tool. Classification is Medium confidence because some enterprise features read as SaaS support for client workflows. Source: Aloqia

Circular Type

Marketplace
Products
Materials
B2B
Aloqia operates a multi-party exchange for excess inventory and materials (brands to buyers/re-users), so 'Marketplace' is appropriate. Value objects are physical products and materials (deadstock/fabric) and matchmaking is primarily business-to-business. Source: Aloqia

R Strategy

R3 - Reuse, R8 - Recycle, R2 - Reduce, R7 - Repurpose
Primary: explicit platform features for resale/reuse (R3) and recycling/resource recovery (R8). Secondary: site claims the platform prevents waste and reduces liabilities/carrying costs (R2), and integrates deadstock into production/sourcing which supports repurposing (R7). Evidence from product pages and case studies. Source: Aloqia

Circular Business Model

Resale / Second-hand, Recycling / Resource Recovery
Aloqia facilitates resale and brokerage of excess inventory and supports recycling/resource recovery routes; the platform also supports sourcing deadstock into production. These use cases informed the choice of primary business models. Source: Aloqia

Organisational Type

ForProfit
Aloqia operates a paid SaaS/membership model and presents enterprise clients and commercial case studies. Source: Aloqia

Sector

All / Any
Platform serves multiple industries (CPG, fashion, technology, food & beverage, manufacturing, government, finance) as stated on the company website, so classified as cross-sector. Source: Aloqia

Geographical Reach

Global
United States
Company states it is 'global, with team on the ground in the U.S., Europe, Asia, and a non-for-profit in Africa' on its FAQ pages and presents international clients and partnerships. Source: Aloqia

Hardware Component

None
No essential physical hardware is described on the website; functionality is SaaS/software focused. Blockchain use mentioned is a software data-integrity approach, not hardware. Source: Aloqia

Tech Map Relevance

Aloqia explicitly positions itself as a platform to identify, manage and monetise excess inventory across resale, reuse and recycling use cases on its website, meeting the Circular Tech Map inclusion criteria. Source: Aloqia

Enablers are initially categorised by an AI agent, then verified by a real human.
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Added: 21 Feb 2025
Updated: 11 Sept 2025