Circular Way

Circular Way is a UK-based circular retail technology company that develops a pilot platform for retailers and operates Stilbaar, a showcase circular fashion retailer. The company enables buy-back and resale of garments, NFC-enabled tagging for post-sales services, and workflows to maximise product value throughout use and end-of-use processes.

Circularity Relevance

Core

Company and product positioning explicitly centre on enabling circular retail (buy-back, resale, regeneration) and running a fully circular retail showcase. Source: Circular Way, 2025

Circular Role

SupportEnabler, DirectEnabler

Circular Way operates a pilot platform to enable other retailers (SupportEnabler) while also operating Stilbaar as a direct circular retailer (DirectEnabler). Both roles are evidenced on the website and organisational listings. Source: Circular Way, 2025; Source: The Org, 2025

Circular Type

CircularRetailer

• Products

• B2C

• B2B

The company runs Stilbaar, a consumer-facing circular fashion retailer (Products, B2C), and offers a pilot platform for retailers (B2B). Classification reflects both the retail operation and the platform offering. Source: Circular Way, 2025; Source: Stilbaar, 2025

R Strategy

R3 - Reuse, R8 - Recycle, R4 - Repair, R5 - Refurbish

Primary evidence: platform buys back garments to be resold (R3 Reuse) and 'regenerated into new garments' (interpreted as material recycling/R8). Secondary evidence: Stilbaar includes repair and repair services (R4 Repair) and supports refurbishment flows (R5 Refurbish). Interpretation of 'regenerated' mapped to R8 with medium confidence. Source: Circular Way, 2025; Source: Stilbaar, 2025

Circular Business Model

Resale / Second-hand, Take-back / Buy-back

Website and showcase explicitly describe buy-back of garments and resale alongside new items. Source: Circular Way, 2025; Source: Stilbaar, 2025

Organisational Type

ForProfit

Footer states 'Sellalong Ltd trading as Circular Way' indicating a for-profit corporate trading entity. Source: Circular Way, 2025

Sector

Fashion & Textiles

Website and associated showcase (Stilbaar) focus explicitly on circular fashion retail. Source: Circular Way, 2025

Geographical Reach

International

• United Kingdom

Headquarters listed as London and e-commerce showcase (Stilbaar) uses multiple currencies and serves customers online, suggesting cross-border reach. Evidence is indirect for specific country coverage. Source: The Org, 2025; Source: Stilbaar, 2025

Hardware Component

True

• IoT_Sensors

• Smart_Devices

• Asset_Tracking

• User_Interface

Website states items are tagged with an NFC chip linking to post-sales services, indicating a tangible hardware component (NFC tags). Source: Circular Way, 2025

Tech Map Relevance

Circular Way clearly provides digital platform services for circular retail (pilot platform) and operates a showcase circular retailer (Stilbaar). Evidence from company website and independent listings (The Org, Stilbaar site, LinkedIn) support inclusion.

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Added: 10 Jul 2025

Updated: 09 Sept 2025