Reflaunt provides technology and services that enable fashion brands and retailers to offer resale, take-back and distribution of pre-owned products via integrations with their e‑commerce platforms. The company offers concierge resale services, take‑back programmes and a resale distribution network that connects brands to second‑hand marketplaces and buyers.
Circularity Relevance
Core
Reflaunt's core offering is resale/take‑back infrastructure for fashion brands (explicit on company site: 'We power your resale journey', concierge resale, take‑back programme).
Circular Role
SupportEnabler
Reflaunt provides technology and service infrastructure ('Reflaunt Button', integrations, distribution network) that enables brands and retailers to operate resale - acting primarily as a B2B support enabler rather than a consumer marketplace operator.
Circular Type
Marketplace
• Products
• B2B
• B2C
Reflaunt operates a modular technology and distribution network that lists and distributes pre‑owned products to marketplaces and consumers. We classify this as 'Marketplace' because it enables multi‑actor exchanges of physical products; matchmaking roles include B2B (brands as clients) and B2C (end buyers). Classification is Medium confidence because the company is primarily a B2B SaaS provider that also operates distribution partnerships.
R Strategy
R3 - Reuse, R8 - Recycle
Primary: R3 (Reuse) - Reflaunt explicitly enables resale/second‑hand use. Secondary: R8 (Recycle) - the company and partners reference options to recycle or donate items; this is present but less emphasised than resale, so confidence is Medium.
Circular Business Model
Resale / Second-hand, Take-back / Buy-back
Reflaunt's service pages and marketing describe resale offerings, take‑back programmes and distribution to resale marketplaces (explicit on site: services 'concierge resale service' and 'take‑back programme').
Organisational Type
ForProfit
Reflaunt publicly lists investors, fundraising and commercial partnerships (site About and investor logos), indicating a for‑profit company.
Sector
Fashion & Textiles, Retail & Consumer Goods
Reflaunt's website repeatedly describes its work with fashion brands and retailers to power resale and take-back programmes (Reflaunt - About, Services).
Geographical Reach
Global
• Portugal
The website refers to a global network and lists international partners and marketplaces (examples: Balenciaga, Net‑A‑Porter, Yoox, Saks, Vestiaire Collective).
Hardware Component
None
Service and product descriptions focus on software integrations and services; no specialised hardware is supplied or required by Reflaunt on the company site.
Tech Map Relevance
Reflaunt is a technology provider that explicitly enables resale/take-back services for fashion brands and retailers (see company website). This directly matches inclusion criteria for the Circular Tech Map.