Reflaunt provides technology and services that enable fashion brands and retailers to offer resale, take-back and distribution of pre-owned products via integrations with their e‑commerce platforms. The company offers concierge resale services, take‑back programmes and a resale distribution network that connects brands to second‑hand marketplaces and buyers.

Circularity Relevance

Core
Reflaunt's core offering is resale/take‑back infrastructure for fashion brands (explicit on company site: 'We power your resale journey', concierge resale, take‑back programme).

Circular Role

SupportEnabler
Reflaunt provides technology and service infrastructure ('Reflaunt Button', integrations, distribution network) that enables brands and retailers to operate resale - acting primarily as a B2B support enabler rather than a consumer marketplace operator.

Circular Type

Marketplace
Products
B2B
B2C
Reflaunt operates a modular technology and distribution network that lists and distributes pre‑owned products to marketplaces and consumers. We classify this as 'Marketplace' because it enables multi‑actor exchanges of physical products; matchmaking roles include B2B (brands as clients) and B2C (end buyers). Classification is Medium confidence because the company is primarily a B2B SaaS provider that also operates distribution partnerships.

R Strategy

R3 - Reuse, R8 - Recycle
Primary: R3 (Reuse) - Reflaunt explicitly enables resale/second‑hand use. Secondary: R8 (Recycle) - the company and partners reference options to recycle or donate items; this is present but less emphasised than resale, so confidence is Medium.

Circular Business Model

Resale / Second-hand, Take-back / Buy-back
Reflaunt's service pages and marketing describe resale offerings, take‑back programmes and distribution to resale marketplaces (explicit on site: services 'concierge resale service' and 'take‑back programme').

Organisational Type

ForProfit
Reflaunt publicly lists investors, fundraising and commercial partnerships (site About and investor logos), indicating a for‑profit company.

Sector

Fashion & Textiles, Retail & Consumer Goods
Reflaunt's website repeatedly describes its work with fashion brands and retailers to power resale and take-back programmes (Reflaunt - About, Services).

Geographical Reach

Global
Portugal
The website refers to a global network and lists international partners and marketplaces (examples: Balenciaga, Net‑A‑Porter, Yoox, Saks, Vestiaire Collective).

Hardware Component

None
Service and product descriptions focus on software integrations and services; no specialised hardware is supplied or required by Reflaunt on the company site.

Tech Map Relevance

Reflaunt is a technology provider that explicitly enables resale/take-back services for fashion brands and retailers (see company website). This directly matches inclusion criteria for the Circular Tech Map.

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

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Added: 07 Jun 2024
Updated: 21 Sept 2025