Cloud-based equipment rental management software for AV, production, events and party rental companies, centralising inventory, scheduling, proposals, and maintenance to increase equipment utilisation and streamline operations.
Circularity Relevance
Core
Explicitly designed for equipment rental businesses - a direct enabler of access-based circular business models (rental/leasing) and higher utilisation of physical assets. Source: Current RMS, 2025.
Circular Role
SupportEnabler
SaaS used by rental companies to operate their business rather than directly owning or operating rental fleets - provides software infrastructure and tools to enable rental operations. Source: Current RMS, 2025.
Circular Type
Circular Logistics
• Pooling & Asset Sharing Logistics
Classified as 'Circular Logistics' because the software manages inventory, scheduling, warehouse operations and movement of rental assets, supporting pooling/asset-sharing logistics for rental businesses. This is an interpretive mapping from product features (inventory, transport, scheduling). Source: Current RMS, 2025.
R Strategy
R1 - Rethink, R3 - Reuse, R4 - Repair
Primary: R1 (access-based/rental models) because the product enables rental businesses. Secondary: R3 (reuse) since rental increases reuse of the same items; R4 (repair/maintenance) supported by the platform's testing & maintenance features. Evidence from feature list (inventory, testing & maintenance). Source: Current RMS, 2025.
Circular Business Model
Rental / Leasing
Platform's primary function is to enable equipment rental and leasing operations for AV, production and event rental businesses. Source: Current RMS, 2025.
Platform targets equipment rental businesses across AV, production and events and is used by thousands of companies in many industries; classified as cross-sector rather than a single industry. Source: Current RMS, 2025.
Geographical Reach
Global
• United Kingdom
Website states use in over 2,000 cities worldwide and presents itself as a global solution; also referenced on Kerridge CS pages. Source: Current RMS, 2025.
Hardware Component
None
Cloud SaaS product; integrates with barcode workflows but does not supply or depend on specialised hardware to deliver its service. Source: Current RMS, 2025.
Tech Map Relevance
Meets Circular Tech Map inclusion: explicitly enables rental/leasing business models which directly support access-based circular economy strategies. Source: Current RMS, 2025.
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
