Beni provides a browser extension and mobile app that searches the world of resale (40+ resale sites / 300M deals) and surfaces exact or similar second‑hand listings and deals while users shop, helping shoppers find pre‑owned alternatives before checkout. Source: Beni website

Circularity Relevance

Core
Beni is explicitly positioned as a tool to find second‑hand/resale listings while shopping and to surface resale deals - a direct enabler of reuse/resale. Source: Beni website

Circular Role

SupportEnabler
Beni aggregates and surfaces resale listings (search/ discovery tool) rather than directly operating a resale marketplace or handling transactions, so it functions as a support enabler for reuse/resale activities. Source: Beni website

Circular Type

Informational
Data Resources
Beni operates as an aggregator/search engine and data resource that indexes resale listings across marketplaces (described as a searchable second‑hand search engine). This fits the 'Informational' category, subType 'Data Resources'. Source: Beni website

R Strategy

R3 - Reuse, R2 - Reduce
Primary: R3 (Reuse) is supported explicitly by the platform's function of finding second‑hand/resale items. Secondary: R2 (Reduce) is inferred because surfacing resale alternatives can reduce new purchases - this is an interpretation rather than an explicit claim on the site. Source: Beni website

Circular Business Model

Resale / Second-hand
Platform purpose is to surface resale/second‑hand listings and deals across resale marketplaces. Source: Beni website

Organisational Type

ForProfit
Beni has raised venture funding and is described as a privately held/start‑up in press profiles and funding announcements. Source: PR Newswire, 2022 Source: Crunchbase.

Sector

Fashion & Textiles
Primary focus on second‑hand clothing, brands and style searches is explicit on the company website ("the past 50 years of style", brand searches, curated secondhand finds). Corroborated by press coverage. Source: Beni website Source: TechCrunch, 2022

Geographical Reach

International
United States
The product is distributed via a browser extension and mobile app and searches resale marketplaces (40+ sites) - indicating multi‑country coverage. The company is US‑based but the site and app distribution imply international availability; specific country coverage is not detailed on the site. Source: Beni website

Hardware Component

None
Beni is delivered as a browser extension and mobile app; no essential physical hardware components are described on the website.

Tech Map Relevance

Beni explicitly enables reuse by surfacing second‑hand/resale listings while users shop; therefore it meets the Circular Tech Map inclusion criteria. Source: Beni website Source: TechCrunch, 2022.

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

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Added: 18 Mar 2024
Updated: 12 Sept 2025
Beni · Circular Tech Map