Krank is an enterprise-grade SaaS marketplace enabling OEMs, dealers and fleet owners to remarket new and used heavy equipment, accelerate sales and generate leads through branded marketplaces and auction tools.
Circularity Relevance
Core
Platform is explicitly positioned to remarket used and new equipment - a direct circular economy use case (resale/reuse). Evidence from Krank site text and multiple industry articles describing Krank-powered OEM marketplaces. Source: Krank, Source: Heavy Equipment Guide, 2024.
Circular Role
SupportEnabler
Krank operates and hosts marketplaces for OEMs, dealers and fleet owners. Evidence: Krank-built Liebherr marketplace and enterprise-branded platforms. Source: Krank, Source: Liebherr, 2024.
Circular Type
Marketplace
• Products
• B2B
Krank is a marketplace platform for physical products (new and used heavy equipment). Primary matchmaking is B2B (OEMs, dealers, rental companies and fleet owners). Source: Krank, Source: Crunchbase.
R Strategy
R3 - Reuse
Primary strategy is Reuse (R3): enabling resale/second‑hand use of equipment via marketplaces and auctions. This is explicitly described in company and press materials. Source: Krank
Krank Limited is a private limited company registered in England & Wales (company details shown on contact page snippets). Operates as a commercial SaaS vendor. Source: Krank Contact, Source: LinkedIn.
Sector
Industrial & Manufacturing
Krank's platform focuses on heavy construction and industrial equipment remarketing (site and industry press describe OEM, dealer and fleet customers). Source: Krank, Source: Heavy Equipment Guide, 2024.
Geographical Reach
Global
• United Kingdom
Krank promotes global remarketing and is used by global OEMs (e.g. Liebherr). Language on company pages and press uses 'globally' and demonstrates multi-country deployments. Source: Krank, Source: Liebherr, 2024.
Hardware Component
None
Krank delivers a software (SaaS) marketplace; no evidence that Krank supplies or operates specialised physical hardware as part of the service. Platform enables trade of physical assets but does not provide sensors/machinery. Source: Krank
Tech Map Relevance
Krank provides a SaaS marketplace to remarket new and used heavy equipment - a core circular activity (resale/reuse). Evidence: Krank site descriptions and multiple independent articles about Krank powering OEM platforms (e.g. Liebherr). Source: Krank, Source: Heavy Equipment Guide, 2024, Source: Highways Today, 2024.
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
