Whee provides a subscription service for electric cargo bikes in Oslo, offering monthly access that includes insurance, locks and regular maintenance. The service enables businesses and consumers to replace car trips with shared access to cargo bikes.
Circularity Relevance
Core
Whee explicitly promotes subscription cargo-bikes as a car substitute and includes maintenance and insurance - a direct circular access-based mobility model. Evidence from service pages. Source: Whee
Circular Role
DirectEnabler
Whee directly owns/operates the bike subscription service and manages the assets (deliveries, maintenance), rather than only providing software tools. Source: Whee
Circular Type
CircularRetailer
• Products
• B2C
• B2B
Whee is a provider selling/renting physical cargo bikes via subscription to consumers and businesses. Value object is physical products (bikes). Matchmaking is business-to-consumer and business-to-business (Whee! bedrift). Source: Whee
Primary: explicit subscription (Product-as-a-Service / R1) and included maintenance (R4). Secondary: reduces private car use (R2) and supports reuse/continuous use of assets (R3) - inferred from site content. Source: Whee
Circular Business Model
Product-as-a-Service (PaaS), Repair
Primary business model is a subscription (PaaS). Regular maintenance and included service indicates Repair as a secondary business model. Source: Whee
Organisational Type
ForProfit
Commercial subscription offering with paid plans and business contracts; no indication of non-profit status on website. Source: Whee
Sector
Automotive & Transport
Website shows Whee offers electric cargobike subscriptions and targets replacing short car trips in urban areas (Oslo). Source: Whee
Geographical Reach
Local
• Norway
Site states 'betjener hele Oslo' (serves all of Oslo). Operational focus appears local to Oslo. Source: Whee
Hardware Component
None
Whee supplies physical bikes but does not depend on specialised IoT/robotic hardware to deliver its digital service; hardware is the product offered rather than a required specialised system. Source: Whee
Tech Map Relevance
Whee operates a digital subscription platform for electric cargo bikes that directly enables access-based mobility and reduces car use - a clear circular-enabler use case. Evidence from company website. Source: Whee (website)
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
