Entrupy

Entrupy provides AI-powered product authentication for luxury goods, sneakers and apparel, enabling businesses and resale platforms to verify authenticity, reduce counterfeit risk and prevent return fraud to support secure resale and supply-chain traceability.

Circularity Relevance

Core

Entrupy explicitly enables authentication for resale platforms, retailers and resellers-directly supporting reuse/resale flows and trusted secondary-market transactions, a core circular outcome for product reuse Source: Entrupy, 2025. Confidence Medium because the company frames services around fraud prevention and trust rather than explicit circular-economy terminology.

Circular Role

SupportEnabler

Entrupy supplies authentication technology and services to retailers, marketplaces and resellers rather than operating a resale marketplace itself, functioning as a support enabler (SaaS + device) Source: Entrupy, 2025.

Circular Type

Traceability

• Digital Product Passports (DPPs)

Entrupy produces authenticated certificates, fingerprinting and invisible traceability to verify items and prevent return fraud-functions aligned with traceability and product identity (DPP-like) services Source: Entrupy, 2025.

R Strategy

R3 - Reuse

Primary strategy is R3 (Reuse) because the solution enables secure resale and marketplace verification. Secondary strategies not explicitly evidenced on the website Source: Entrupy, 2025. Confidence Medium due to inference of circular framing.

Circular Business Model

Resale / Second-hand

Entrupy's primary commercial use-cases are authentication services for resale platforms, marketplaces and resellers, supporting the Resale / Second-hand model Source: Entrupy, 2025.

Organisational Type

ForProfit

Legal entity name appears as Entrupy Inc in the site footer and company materials indicate a commercial business model Source: Entrupy, 2025.

Sector

Fashion & Textiles, Retail & Consumer Goods

Entrupy focuses on luxury and sneaker authentication for resellers, retailers and brands, matching both Fashion & Textiles and Retail & Consumer Goods sectors Source: Entrupy, 2025.

Geographical Reach

International

• United States

Site provides multiple language pages (English, Japanese, Chinese) and lists international customers and partners, indicating operations across multiple countries though not claiming explicit global HQ coverage Source: Entrupy, 2025.

Hardware Component

True

• Smart_Devices

• Data_Collection

• User_Interface

Entrupy provides a specialised portable magnification device (260x) used during authentication; the hardware is integral to image capture and how the service operates Source: Entrupy - About, 2025.

Tech Map Relevance

Entrupy provides AI-powered authentication that directly enables resale and trusted secondary-market transactions; therefore it meets inclusion criteria as a digital enabler for circular reuse/resale Source: Entrupy, 2025. Confidence Medium because circular framing is inferred from stated use cases (resale, retailers, marketplaces) rather than explicit circular-economy language.

Enablers are initially categorised by an AI agent, then verified by a real human.
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Added: 23 Oct 2025

Updated: 12 Nov 2025