Loom connects consumers with a network of professional designers to redesign, alter, repair and upcycle garments. Users upload photos of items, receive designer quotes, then meet in person or post items for transformation.
Circularity Relevance
Core
Directly enables circular actions (repair, alteration, upcycling) that extend product life and divert garments from disposal. Supported by site copy and app descriptions. Source: Loom Website, 2025
Circular Role
DirectEnabler
Loom directly facilitates and coordinates the physical transformation of consumers' garments (not just providing analytics or white-label software). Source: Loom Website, 2025
Circular Type
Marketplace
• Products
• B2C
Functions as a consumer-facing marketplace connecting customers with designers to exchange services on physical clothing items. Source: Loom Website, 2025
Primary strategies inferred from platform features: reusing garments through redesign (R3) and repairing/altering items (R4). Secondary strategies include refurbishment/upgrading (R5) and repurposing/upcycling (R7). Evidence: site lists 'fix, upcycle, dye, alter, embroider, customise'. Source: Loom Website, 2025
Circular Business Model
Repair, Upcycling
Platform value is delivered by coordinating repair/alteration and upcycling services for existing garments. Gift cards and designer quotes indicate transactional repair/upcycle services. Source: Loom Website, 2025
Organisational Type
ForProfit
The platform offers paid services and gift cards and operates as a commercial app. Source: Loom Website, 2025
Primary evidence (site content, pop-up location, press contacts) indicates a UK focus. The app is available on global app stores, but designer matching appears location-based; therefore set to National (UK) with medium confidence. Source: Loom Website, 2025Source: Google Play listing, 2025
Hardware Component
None
No specialised hardware supplied or required by the platform; service is delivered via mobile app and in-person designer work. Source: Loom Website, 2025
Tech Map Relevance
Loom facilitates clothing repair, alteration and upcycling by matching consumers with designers - a direct circular activity (reuse/repair/upcycle). Evidence from the official site and app store descriptions. Source: Loom Website, 2025Source: Apple App Store, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
