Homie

Homie offers subscription and pay-per-use access to energy-efficient household appliances (washing machines, dryers, refrigerators) for private homes and shared spaces, including delivery, installation and maintenance to reduce upfront purchase and electronic waste.

Circularity Relevance

Core

Homie explicitly promotes 'Products as a Service' and 'Pay Per Use' appliance subscriptions, directly enabling access-based circular business models that reduce ownership and electronic waste Source: Homie Website, 2025. Confidence Medium because assessments rely on company materials.

Circular Role

DirectEnabler

Homie directly supplies, delivers, installs and maintains appliances for end users rather than only providing software or white-label tools - it therefore directly implements the circular activity. Source: Homie Website, 2025.

Circular Type

CircularRetailer

• Products

• B2C

• B2B

Homie is a single organisation offering rental/subscription of physical products (appliances) to consumers and businesses (e.g., shared laundry rooms), matching the CircularRetailer category. Source: Homie Website, 2025.

R Strategy

R1 - Rethink, R3 - Reuse, R4 - Repair

Primary: R1 (Rethink) - access-based, subscription model. Secondary: R3 (Reuse) and R4 (Repair) evidenced by statements on subscriptions, extended use and included maintenance/repairs Source: Homie Website, 2025.

Circular Business Model

Product-as-a-Service (PaaS), Rental / Leasing

Homie offers subscription/pay-per-use appliance access and rental options for households and communal laundry facilities, explicitly described on the website Source: Homie Website, 2025.

Organisational Type

ForProfit

The company is registered as Homie B.V. (a Dutch private limited company) with a KvK number listed on the contact page Source: Homie Contact, 2025.

Sector

Retail & Consumer Goods

Homie markets appliance subscriptions and rental services to households and shared living spaces, positioning it within retail and consumer goods Source: Homie Website, 2025.

Geographical Reach

National

• Netherlands

The website states delivery throughout the Netherlands and provides a Dutch address; no clear evidence of operations outside the Netherlands was found Source: Homie Website, 2025.

Hardware Component

None

Homie supplies physical appliances but does not appear to require or supply specialised hardware (e.g. IoT sensors, bespoke robotics) as an integral part of the digital service; hardware provided are the rental products themselves Source: Homie Website, 2025.

Tech Map Relevance

Homie operates a digital subscription/pay-per-use service for household appliances (Products-as-a-Service), which aligns with Circular Tech Map inclusion criteria as a digital enabler of access-based models Source: Homie Website, 2025. Confidence Medium because primary evidence is the company website; independent corroboration (industry listings/reports) was not found during verification.

Enablers are initially categorised by an AI agent, then verified by a real human.
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Added: 12 Nov 2025

Updated: 04 Dec 2025