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Richie Bros

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Ritchie Bros operates global unreserved auctions-online and in-person-for new and used heavy equipment, trucks and industrial assets, enabling redistribution and second‑hand sales across construction, agriculture, transport and mining sectors.

Circularity Relevance

Core
Primary business is resale of used equipment via auctions - a direct circular activity (second‑hand redistribution). Source: Ritchie Bros, 2025

Circular Role

DirectEnabler
Ritchie Bros directly hosts auctions and facilitates transfer of physical assets between buyers and sellers (handles listings, auctions and related services). Source: Ritchie Bros, 2025

Circular Type

Marketplace
Products
B2B
B2C
Operates a multi‑actor marketplace for physical goods (heavy equipment/trucks). Matches sellers (businesses and individuals) with buyers. Source: Ritchie Bros, 2025 (see 'Find Industrial Equipment' and auction pages).

R Strategy

R3 - Reuse, R2 - Reduce
Primary: R3 (Reuse) - platform enables reuse via resale. Secondary: R2 (Reduce) - inferred benefit from enabling purchase of second‑hand equipment instead of new (inference from service description). Source: Ritchie Bros, 2025

Circular Business Model

Resale / Second-hand
Core function is enabling resale and redistribution of pre‑owned goods (equipment and trucks) via auctions. Source: Ritchie Bros, 2025

Organisational Type

ForProfit
Ritchie Bros. (RB Global) is a publicly traded, for‑profit auction company. Source: RB Global, 2025 Source: Wikipedia, 2025

Sector

Industrial & Manufacturing, Construction & Built Environment
Ritchie Bros specialises in buying and selling heavy equipment and trucks used in construction, mining and industrial activities; categorised under Industrial & Manufacturing and Construction & Built Environment. Source: Ritchie Bros, 2025

Geographical Reach

Global
United States
Site and corporate materials state worldwide auctions, >60 permanent sites and service to 170+ countries. Source: Ritchie Bros, 2025 Source: RB Global, 2025

Hardware Component

None
The platform sells physical equipment but does not supply or require specialised hardware devices as part of its service delivery (marketplace/auctions only). Source: Ritchie Bros, 2025

Tech Map Relevance

Ritchie Bros is a global auction marketplace for used heavy equipment and trucks - a clear resale/second‑hand enabler consistent with Circular Tech Map inclusion. Source: Ritchie Bros, 2025 Source: RB Global, 2025.

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

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Added: 27 Nov 2025
Updated: 17 Feb 2026
Richie Bros · Circular Tech Map