Matsmart-Motatos is an e‑commerce impact company that buys surplus food and consumer goods from FMCG suppliers and sells them online at discounted prices to prevent avoidable waste across multiple European markets.
Circularity Relevance
Core
Platform's core activity is rescuing surplus products from waste and reselling them, an explicit circular economy use case. Source: Matsmart, 2025
Circular Role
DirectEnabler
Operates an e‑commerce retail business that directly sells rescued products to end customers. Source: Matsmart, 2025
Circular Type
CircularRetailer
• Products
• B2C
• B2B
Single organisation retailing rescued products direct to consumers (B2C). Also sources surplus from suppliers (B2B). Primary category is CircularRetailer. Source: Matsmart, 2025
R Strategy
R3 - Reuse, R2 - Reduce
Primary: enabling reuse by reselling surplus products (explicit). Secondary: reduces waste/overproduction (inferred from mission statement). Source: Matsmart, 2025
Circular Business Model
Resale / Second-hand
Buys surplus from suppliers and resells to consumers online at discounted prices. This is resale/second‑hand retailing of surplus FMCG. Source: Matsmart, 2025
Organisational Type
ForProfit
Site references revenue figures (MSEK in Revenue 2024), indicating a commercial enterprise. Source: Matsmart, 2025
Sector
Retail & Consumer Goods
Company describes itself as an online food and consumer goods store rescuing surplus stock for resale. Source: Matsmart, 2025
Geographical Reach
International
• Sweden
Website lists operations/markets in Sweden, Finland, Denmark, Germany, Switzerland and Austria. Source: Matsmart, 2025
Hardware Component
None
No evidence the company supplies or depends on specialised hardware to deliver its service; service is primarily e‑commerce and logistics. Source: Matsmart, 2025
Tech Map Relevance
Matsmart-Motatos explicitly positions itself as an impact e‑commerce saving surplus food and consumer products from waste - a core circular activity. Source: Matsmart, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
