SOJO provides consumer-facing tailoring and repair services (online booking, doorstep collection/delivery and in-store concession) and a plug-and-play brand portal that enables fashion brands to embed repair services into their customer experience.
Circularity Relevance
Core
SOJO's core proposition is to make clothing repairs mainstream and to power brand repair portals - an explicit circular activity. Source: SOJO
Circular Role
DirectEnabler
SOJO directly operates repairs (in-house tailors and brand portals) and handles customer collections and delivery, so it functions as a DirectEnabler. Source: SOJO
Circular Type
Circular Logistics
• Collection and Return
Primary operational functionality is collection, delivery and repair coordination for garments (door-to-door service and brand portals). Source: SOJO
R Strategy
R4 - Repair, R3 - Reuse, R1 - Rethink
Primary strategy is Repair (R4) - explicitly central to the service. Secondary strategies inferred: Reuse (R3) as repairs extend garment life, and Rethink (R1) because the platform promotes access-based and prolonging-use behaviours. These secondary assignments are reasonable inferences from the service description. Source: SOJO
Circular Business Model
Repair, Circular Logistics
SOJO provides repair services and coordinates collection/delivery (doorstep collection, in-store concessions) for returned/altered items - fitting 'Repair' and 'Circular Logistics' models. Source: SOJO
Organisational Type
ForProfit
SOJO is a commercial startup; site includes B Corp badge linking to the B Corporation directory indicating certification. Source: SOJO; Source: B Corp Directory
Sector
Fashion & Textiles
SOJO explicitly positions itself as fixing the fashion industry and powering repairs for fashion brands and consumers on its website. Source: SOJO
Geographical Reach
National
• United Kingdom
SOJO operates across London (in-store presence) and offers collection/delivery and an app; site content and press reference UK activity. Explicit statements of nationwide coverage are not strongly detailed on the site. Source: SOJO
Hardware Component
None
No evidence that SOJO supplies specialised hardware; service is operational (repair/tailoring and logistics) rather than hardware-driven.
Tech Map Relevance
SOJO provides a clear, operational service that enables repair and longer life for clothing, meeting the Circular Tech Map inclusion criteria. Source: SOJO.
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
