Big Atom operates a digital platform that coordinates collection and supply of waste tyres, linking manufacturers, garages, collectors and recyclers to divert tyres into recycling and supply recycled rubber feedstock for manufacturers and pyrolysis plants.

Circularity Relevance

Core
Platform is explicitly designed to enable tyre recycling and circular outcomes (diverting waste tyres to recyclers; selling products made from recycled tyres). Source: Big Atom, 2025

Circular Role

DirectEnabler
Big Atom operates a collection network, customer portal and sells recycled rubber products-it directly implements circular flows rather than only providing white‑label software. Source: Big Atom, 2025

Circular Type

Circular Logistics
Take-back & Collection
Platform organises collection and delivery of end‑of‑life tyres across the supply chain (manufacturers, garages, collectors, recyclers) - classified under Circular Logistics (take‑back/collection). Source: Big Atom, 2025

R Strategy

R8 - Recycle, R5 - Refurbish, R3 - Reuse
Primary evidence shows tyre diversion to recyclers and production of recycled rubber products = Recycling (R8). Secondary: involvement of retreaders and collectors suggests supporting refurbishment/retreading (R5) and reuse pathways (R3). Source: Big Atom, 2025

Circular Business Model

Circular Logistics, Recycling / Resource Recovery
The platform organises collection/reverse logistics and supplies feedstock and recycled rubber products to market; primary business functions are logistics and resource recovery. Source: Big Atom, 2025

Organisational Type

ForProfit
Commercial language (revenue, investors, product sales) and investor pages indicate a for‑profit company. Source: Big Atom, 2025

Sector

Waste Management & Recycling
Website describes a tyre-recycling platform and network serving manufacturers, collectors, recyclers and garages. Source: Big Atom, 2025

Geographical Reach

National
United Kingdom
Primary operational evidence is UK-based addresses and UK-facing services; the site also states ambitions at "global scale" but operational footprint appears UK-centred. Source: Big Atom, 2025

Hardware Component

None
Primary evidence describes a digital platform and logistics network. The website does not explicitly state deployment of specialised hardware as a required part of service, though third‑party coverage references in‑house shredding; this is not directly confirmed on the company site. Source: Big Atom, 2025; [External coverage referenced in CHECK_RECORD]

Tech Map Relevance

Big Atom operates a digital platform coordinating tyre collection and recycling (digital voucher system referenced on site). Meets inclusion as a digital enabler for circular tyre recycling. Source: Big Atom, 2025

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

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Added: 24 Oct 2025
Updated: 18 Feb 2026
Big Atom · Circular Tech Map