REI Used is REI Co-op's marketplace for pre-loved outdoor gear and clothing, where members and customers can buy, sell and trade gently used equipment and apparel.
Circularity Relevance
Core
The platform explicitly enables resale and trade‑in of pre‑owned goods, directly supporting reuse-a core circular activity. Source: REI, 2025
Circular Role
DirectEnabler
REI directly hosts and sells pre‑owned products via its own platform (it executes the circular activity rather than only providing tooling). Source: REI, 2025
Circular Type
CircularRetailer
• Products
• B2C
• C2B
REI operates a retailer‑run used goods shop (single organisation selling pre‑owned products). Matchmaking covers customers selling/trading to REI (C2B) and REI selling to consumers (B2C). Source: REI, 2025
R Strategy
R3 - Reuse, R2 - Reduce
Primary: Reuse (sale and redistribution of pre‑owned products). Secondary: Reduce (reduces demand for new products). Evidence: REI's used shop and trade‑in programme. Source: REI, 2025
Circular Business Model
Resale / Second-hand, Take-back / Buy-back
REI Used operates as a resale outlet for pre‑owned products and accepts trade‑ins / buy‑backs as part of its supply for used inventory. Source: REI, 2025
Service is hosted by REI, a consumer co‑operative retailer selling outdoor gear; the Used offering is a resale marketplace for consumer goods. Source: REI, 2025
Geographical Reach
National
• United States
REI is a US‑based retailer and the REI.com used shop and trade‑in programme operate on the REI US site; therefore reach is assessed as national (United States). Source: REI, 2025
Hardware Component
None
The service is an online marketplace/retailer and does not require specialised hardware supplied by the provider.
Tech Map Relevance
REI Used operates a clearly circular resale/take-back service (pre‑owned gear marketplace and trade‑in) hosted by a major retailer, meeting inclusion criteria for the Tech Map. Evidence: REI used pages and trade‑in documentation on REI.com. Source: REI, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
