CoolBlue

The subscription product is explicitly a lease/PaaS with repair, replacement and take-back for 'second life', directly enabling reuse and life‑extension of appliances. Evidence from the subscription page. Source: Coolblue, 2025. Confidence Medium because secondary independent sources on the specific subscription circular impacts are limited.

Coolblue directly offers and manages the subscription service (delivery, installation, repairs, collection), so it directly implements the circular activity rather than only providing tools. Source: Coolblue, 2025.

Category: single organisation selling/renting circular products (white goods) directly to consumers. ValueObject: physical products (appliances). Matchmaking: B2C. Evidence: subscription product pages. Source: Coolblue, 2025.

Primary: R1 (Rethink/Product‑as‑a‑Service) is explicit from the lease model. Secondary: R3 (Reuse/second life) and R4 (Repair) are supported by statements about repair/replace and giving returned products a second life. Evidence: subscription FAQ and product pages. Source: Coolblue, 2025.

Coolblue markets white goods as a subscription/lease product with monthly fees, repair/replacement service, and take‑back - matching PaaS and rental/leasing models. Source: Coolblue, 2025.

Coolblue B.V. is a privately-held Dutch e-commerce company (B.V.). Source: Wikipedia, 2025

Coolblue is an omnichannel electronics and household goods retailer offering consumer subscriptions and sales. Source: About Coolblue, 2025

Coolblue operates in the Netherlands, Belgium and Germany (multi-country presence). Source: About Coolblue, 2025

No evidence that Coolblue supplies specialised hardware to operate the subscription - the offering leases appliances but does not depend on provider‑supplied IoT or specialised devices. Source: Coolblue, 2025.