Modular, API-driven rental and subscription management platform handling the end-to-end rental lifecycle - storefront integration, asset & inventory management, fulfilment, returns, maintenance and product passports - enabling access-based (PaaS) business models.

Circularity Relevance

Core
BIYU explicitly promotes the shift from ownership to access and provides rental/PaaS software - core circular business models - on its website Source: BIYU, 2025.

Circular Role

SupportEnabler
BIYU provides SaaS tools and integrations for other businesses to operate rental/PaaS services (adds 'rent now' to storefronts, connects to client systems) rather than primarily acting as a marketplace operator Source: BIYU, 2025.

Circular Type

CircularRetailer
Products
B2C
B2B
Platform is designed to enable organisations to offer rental products (supporting product rentals to consumers and business customers). Classified as 'CircularRetailer' because it supports organisations to sell/rent products rather than acting as a multi-party marketplace Source: BIYU, 2025.

R Strategy

R1 - Rethink, R3 - Reuse, R4 - Repair, R5 - Refurbish
Primary evidence shows BIYU enables access-based delivery (R1). Website features inventory/asset lifecycle, returns, maintenance and refurbishment workflows supporting reuse (R3), repair (R4) and refurbish (R5) Source: BIYU, 2025.

Circular Business Model

Product-as-a-Service (PaaS), Rental / Leasing
BIYU markets itself as a rental and subscription management platform enabling PaaS and rental/leasing business models Source: BIYU, 2025; Source: LinkedIn, 2025.

Organisational Type

ForProfit
LinkedIn lists company as 'Privately Held' and company appears to be a commercial SaaS provider Source: LinkedIn, 2025.

Sector

All / Any
Platform is sector-agnostic rental/PaaS software for multiple product categories and business types Source: BIYU, 2025.

Geographical Reach

National
Netherlands
Headquartered in Amsterdam with Dutch logistics partners referenced (PostNL) and case studies focused on Amsterdam; platform integrations with international providers suggest potential cross-border use but primary evidence indicates Netherlands focus Source: BIYU, 2025; Source: Circular X, 2025.

Hardware Component

None
Platform supports serialized asset tracking (barcodes, QR, RFID) and a mobile scanner app but does not appear to supply specialised hardware as part of its service; hardware is a supported integration rather than a provided device Source: BIYU, 2025.

Tech Map Relevance

BIYU directly enables access-based business models (rental/PaaS) which are core circular economy strategies; evidenced by company website and multiple independent profiles.

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

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Added: 10 Jul 2025
Updated: 22 Oct 2025