BIYU

BIYU explicitly promotes the shift from ownership to access and provides rental/PaaS software - core circular business models - on its website Source: BIYU, 2025.

BIYU provides SaaS tools and integrations for other businesses to operate rental/PaaS services (adds 'rent now' to storefronts, connects to client systems) rather than primarily acting as a marketplace operator Source: BIYU, 2025.

Platform is designed to enable organisations to offer rental products (supporting product rentals to consumers and business customers). Classified as 'CircularRetailer' because it supports organisations to sell/rent products rather than acting as a multi-party marketplace Source: BIYU, 2025.

Primary evidence shows BIYU enables access-based delivery (R1). Website features inventory/asset lifecycle, returns, maintenance and refurbishment workflows supporting reuse (R3), repair (R4) and refurbish (R5) Source: BIYU, 2025.

BIYU markets itself as a rental and subscription management platform enabling PaaS and rental/leasing business models Source: BIYU, 2025; Source: LinkedIn, 2025.

LinkedIn lists company as 'Privately Held' and company appears to be a commercial SaaS provider Source: LinkedIn, 2025.

Platform is sector-agnostic rental/PaaS software for multiple product categories and business types Source: BIYU, 2025.

Headquartered in Amsterdam with Dutch logistics partners referenced (PostNL) and case studies focused on Amsterdam; platform integrations with international providers suggest potential cross-border use but primary evidence indicates Netherlands focus Source: BIYU, 2025; Source: Circular X, 2025.

Platform supports serialized asset tracking (barcodes, QR, RFID) and a mobile scanner app but does not appear to supply specialised hardware as part of its service; hardware is a supported integration rather than a provided device Source: BIYU, 2025.