Cloov is a B2B white‑label SaaS that helps fashion brands integrate resale, rental and repair into their core business, offering order management, smart pricing, analytics and a reverse-logistics network to scale circular offerings.
Circularity Relevance
Core
Platform explicitly enables circular business models (resale, rental, repair) for fashion brands, a direct circular-economy activity. Source: Cloov, 2025
Circular Role
SupportEnabler
Provides white‑label SaaS and integrations that enable brands to operate circular offerings (supporting brands rather than acting as a consumer-facing marketplace). Source: Cloov About / Solutions, 2025
Circular Type
CircularRetailer
• Products
• B2B2C
White-label platform enabling brands (B2B) to sell or rent products to consumers (B2C); primary value object is physical products (apparel and accessories). Source: Cloov Solutions, 2025
Primary: R3 (Reuse) via resale and redistribution; R1 (Rethink) via access-based rental models. Secondary: repair (R4) and refurbishment/reconditioning (R5) are also supported by the platform. Evidence from product pages describing resale, rental and repair services. Source: Cloov, 2025
Circular Business Model
Resale / Second-hand, Rental / Leasing
Cloov's solutions explicitly support resale and rental offerings as core business models; repair and reconditioning are also offered (see notes). Source: Cloov Solutions, 2025
Organisational Type
ForProfit
Legal identity shown as 'CLOOV S.R.L. Società Benefit' in the privacy policy (Italian limited company / benefit corporation). Treated as ForProfit for the map. Source: Cloov Privacy Policy, 2025
Sector
Fashion & Textiles
Website repeatedly addresses fashion brands and circularity in apparel (resale, rental, repair). Source: Cloov, 2025
Geographical Reach
National
• Italy
Company is based in Milan and presents Italy-focused contact details; site materials reference EU regulations but do not list a clear global footprint. Set to 'National' (Italy) with medium confidence. Source: LinkedIn, 2025, Source: Cloov Privacy Policy, 2025
Hardware Component
None
No evidence the solution depends on specialised hardware provided by the company; it is a software (SaaS) platform integrating third-party logistics and partners. Source: Cloov Solutions, 2025
Tech Map Relevance
Cloov provides white-label SaaS solutions that enable rental, resale and repair for fashion brands - a direct circular economy enabler. Inclusion is supported by the company's product focus and client case studies on its website. Source: Cloov, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
