Fello provides short-term hardware rentals for events and businesses across the USA, supplying iPads, iPhones, POS systems, accessories and onsite support with delivery, returns and optional insurance.
Core
Primary business is short-term rental of physical products (access over ownership), a core circular model (reuse/access). The website does not explicitly use 'circular economy' language, so confidence is Medium
Source: Fello, 2025.
DirectEnabler
Fello directly provides and manages rental hardware, delivery and returns (it executes the circular activity rather than only providing software)
Source: Fello, 2025.
CircularRetailer
Single-organisation rental provider offering physical products (devices) primarily to businesses and event organisers (explicitly described as an 'exclusive B2B rental service')
Source: Fello, 2025.
R1 - Rethink, R3 - Reuse, R4 - Repair, R5 - Refurbish
Primary strategies: R1 (access/PaaS and rethink) and R3 (reuse) inferred from rental model. Secondary strategies: R4 (repair) and R5 (refurbish) supported by insurance and return/inspection policies described on the site. Confidence Medium because site does not frame activities using the 9R taxonomy
Source: Fello, 2025.
Rental / Leasing, Circular Logistics
Primary: Rental/Leasing (short-term hardware rentals). Secondary: Circular logistics (pickup, delivery and returns are core to the rental flow). Evidence: rental offerings, delivery/return process, courier options
Source: Fello, 2025.
ForProfit
Commercial rental business (copyright, product offerings, contact/phone and pricing), indicating a for‑profit company
Source: Fello, 2025.
Electronics & IT Hardware, Retail & Consumer Goods
Website emphasises iPad, iPhone, POS hardware rentals for events and businesses across the USA
Source: Fello, 2025.
National
Site states 'Serving all 50 states' and lists US cities served, indicating national coverage within the United States
Source: Fello, 2025.
None
Fello supplies hardware as rental inventory (iPads, POS devices) but does not rely on specialised enabling hardware (e.g. IoT sensors or sorting robots) to provide its digital service. Hardware is the value object rather than an enabling device.
Fello operates a hardware rental business (iPads, iPhones, POS devices) which aligns with circular economy 'rental' models by enabling access rather than ownership. Evidence: company website and About Us page
Source: Fello, 2025. Confidence Medium because the site does not explicitly position itself as a circular-economy provider.
