Reath provides a data-powered platform for reusable packaging, offering end-to-end traceability, analytics, packaging comparison tools and digital product passports to help brands and retailers launch and manage reuse systems.

Circularity Relevance

Core
The product is explicitly designed to enable reusable packaging systems, digital product passports and traceability-direct circular-economy functionality. Source: Reath Solutions pages

Circular Role

SupportEnabler
Reath provides SaaS tools (traceability, analytics, digital passports) for brands and retailers to run reuse schemes rather than operating collection logistics directly. [Source: Reath website] (https://reath.id/)

Circular Type

Traceability
Digital Product Passports
Site explicitly lists 'Digital Product Passports' as a solution and offers end-to-end traceability and batch-level tracking for reusable packaging. [Source: Reath Solutions pages] (https://reath.id/solutions/digital-product-passports)

R Strategy

R3 - Reuse, R1 - Rethink, R2 - Reduce
Primary focus is enabling reuse (R3) through traceability and analytics. Platform also supports rethinking delivery models (R1) by enabling reusable offers and reduces single-use packaging via comparison tools (R2). [Source: Reath Solutions pages] (https://reath.id/)

Circular Business Model

Refill & Reuse, Circular Logistics
Reath enables reusable/refill systems (tracking reusable packaging lifecycle) and supports circular logistics (collection/return/management of packaging fleets). [Source: Reath Solutions - Traceability & Analytics] (https://reath.id/solutions/reusable-packaging-traceability)

Organisational Type

ForProfit
Registered as REATH TECHNOLOGY LTD (private limited company) in UK Companies House. [Source: Companies House] (https://find-and-update.company-information.service.gov.uk/company/SC627376)

Sector

Retail & Consumer Goods, Industrial & Manufacturing
Website lists target industries including retailers, hospitality, packaging manufacturers and brands, indicating both retail/consumer goods and manufacturing audiences. Source: Reath Solutions & Industries pages

Geographical Reach

Global
United Kingdom
Reath states it powers reuse schemes globally and lists international clients; primary HQ is UK. (Claim on company site and partner pages) [Source: Reath 'Our Story'; Bayes Centre profile] (https://reath.id/ ; https://bayes-centre.ed.ac.uk/)

Hardware Component

True
Smart_Devices
Asset_Tracking
Data_Collection
Reath uses machine-readable tags (QR, NFC, RFID, digital watermark) to track packaging; this indicates dependence on physical tagging devices for traceability, though it is not fully clear whether Reath supplies all hardware components directly. Evidence from site and AIPIA profile. [Source: Reath site; AIPIA profile] (https://reath.id/ ; https://www.aipia.info/)

Tech Map Relevance

Reath provides a platform specifically for reusable packaging traceability and analytics-core circular functions suitable for inclusion in the Circular Tech Map. Source: Reath website

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

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Added: 18 Mar 2024
Updated: 22 Oct 2025
Reath · Circular Tech Map