MyTurn

myTurn provides a cloud-based SaaS platform for organisations to manage asset tracking, rental, subscription and sharing services. It enables libraries, cities, universities and companies to increase asset utilisation, reduce waste, and generate recurring revenue.

Circularity Relevance

Core

myTurn explicitly positions its platform to enable reuse, rental, subscription and sharing to increase asset utilisation and reduce waste. This is central to the company's mission. Source: myTurn About & Home

Circular Role

SupportEnabler

myTurn operates a SaaS platform used by organisations to run lending libraries, rental operations and subscription services rather than directly owning and operating the physical assets. Source: myTurn About

Circular Type

CircularRetailer

• Products

• B2C

• B2B

The platform enables single organisations (libraries, municipalities, companies) to rent/share physical products. It supports B2C use (public lending/rental) and B2B/internal sharing. A marketplace is 'coming soon' but is not yet the primary function. Source: myTurn - Lending Libraries / Industries

R Strategy

R3 - Reuse, R1 - Rethink, R2 - Reduce

Primary: R3 (Reuse) - platform enables lending and second‑use of durable goods. Secondary: R1 (Rethink/product‑as‑service) and R2 (Reduce) supported via subscriptions and utilisation optimisation. Source: myTurn - How it works / About

Circular Business Model

Rental / Leasing, Sharing / Collaborative Use

Platform explicitly supports rental, subscription (product-as-a-service) and sharing workflows as well as sharing libraries; primary commercial use-cases described are rentals and subscriptions. Source: myTurn Features & Industries

Organisational Type

ForProfit

Company identifies as 'myTurn.com, pbc' (public benefit corporation), a for-profit corporate form. Source: myTurn About

Sector

All / Any

Platform is used across lending libraries, cities, education, rental companies and enterprise (cross-sector). Source: myTurn - Industries pages

Geographical Reach

Global

• United States

Company states it has customers in over 22 countries and partners in Europe, indicating global presence (company claim). Source: myTurn About

Hardware Component

None

myTurn integrates with barcode/RFID scanners, USB/Bluetooth scanners, self-service kiosks and locker systems (partners such as SmartUse) but does not appear to supply or operate the hardware itself; hardware is optional/integrated rather than provided by myTurn. Source: myTurn Features & About

Tech Map Relevance

myTurn provides a SaaS platform that explicitly enables rental, subscription and sharing business models and asset tracking - core functions for circular economy activities. Source: myTurn About, 2025

Enablers are initially categorised by an AI agent, then verified by a real human.
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Added: 07 Jun 2024

Updated: 22 Oct 2025