Refurbly is an Australian retailer that refurbishes, tests and resells pre‑owned electronics and appliances. It provides data‑removal, ICT decommissioning and e‑waste recycling services to extend device life and reduce electronic waste.

Circularity Relevance

Core
Refurbly's primary activity is refurbishing and reselling electronics - an explicit circular business model focused on extending product life. Source: Refurbly About page, 2024

Circular Role

DirectEnabler
Refurbly directly refurbishes and retails devices (handles the physical products and the circular flow). Source: Refurbly product listings and service pages, 2024

Circular Type

CircularRetailer
Products
B2C
B2B
Operates an online retail shop selling refurbished physical products. Site shows both consumer-facing sales and business/ICT asset financing and bundles indicating B2C and B2B customers. Source: Refurbly homepage and pages, 2024

R Strategy

R5 - Refurbish, R3 - Reuse, R4 - Repair, R8 - Recycle
Primary evidence for refurbishment (R5). Secondary activities include enabling reuse (R3), repair/servicing (R4) and offering e‑waste recycling (R8). Source: Refurbly pages, 2024

Circular Business Model

Refurbishment & Remanufacturing, Resale / Second-hand
Core commercial model is buying/processing used electronics and selling refurbished products online. The site also advertises decommissioning and recycling services. Source: Refurbly, 2024

Organisational Type

ForProfit
Described as a subsidiary of Campbellfield Holdings Pty Ltd and operating an online retail business (commercial sales). Source: Refurbly About page, 2024

Sector

Electronics & IT Hardware, Retail & Consumer Goods
Website shows a dedicated refurbished electronics shop and product categories (computers, phones, audio) and positions the business as an Australian retailer of refurbished goods. Source: Refurbly, 2024

Geographical Reach

International
Australia
Site is Australian-based and explicitly states an Australian base, and displays currency options (AUD, NZD, USD). Primary operations appear Australia-focused but site supports multiple currencies. Source: Refurbly, 2024

Hardware Component

None
Refurbly processes physical electronics but does not appear to supply or depend on specialised hardware (IoT, robotics) to deliver its service; refurbishment is performed by technicians. Source: Refurbly pages

Tech Map Relevance

Refurbly operates core circular activities (refurbishment and resale of electronics) and offers related services (data removal, e‑waste recycling) making it relevant for the Circular Tech Map. Source: Refurbly, 2024

Enablers are initially categorised by an AI agent, then verified by a real human.
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Added: 21 Feb 2025
Updated: 22 Oct 2025