The Cirkel operates an online and physical resale marketplace for pre-owned designer and contemporary womenswear and accessories, extending garment lifecycles and reducing fashion's environmental impact through resale and curated recommerce.
Circularity Relevance
Core
Primary business model is resale of second-hand fashion, directly enabling reuse and life-extension of garments. Mission statement and marketplace evidence on site. Source: The Cirkel, 2025
Circular Role
DirectEnabler
The Cirkel directly hosts and sells second-hand products to consumers and manages seller interactions (seller dashboard).
Circular Type
Marketplace
• Products
• C2C
• B2C
Operates as a marketplace/retailer for physical products (pre-owned clothing and accessories). The site includes a sellers dashboard and 'How to Sell' guidance indicating transfers from individual/brand sellers to consumers (C2C and B2C).
R Strategy
R3 - Reuse, R2 - Reduce
Primary: reuse (R3) is the clear core strategy via resale. Secondary: reduce (R2) is supported by messaging about reducing fashion impact but is an inferred benefit rather than an explicit product feature.
Circular Business Model
Resale / Second-hand
The platform's primary function is selling pre-owned clothing and accessories (resale). Source: The Cirkel, 2025
Organisational Type
ForProfit
Trading entity registered as Outgrown Ventures Limited (trading as The Cirkel) at Companies House. Source: Companies House, 2025
Sector
Fashion & Textiles
The website positions the business as a resale fashion retailer selling womenswear and accessories and promoting second-hand shopping. Source: The Cirkel, 2025
Geographical Reach
International
• United Kingdom
Refund and shipping information references orders shipped outside the UK, indicating cross-border operations though core HQ and store presence are UK-based. Source: The Cirkel refund policy, 2025
Hardware Component
None
Service is an online marketplace and retail platform; there is no evidence the provider supplies specialised hardware to deliver the service.
Tech Map Relevance
Included because The Cirkel is an online and physical resale platform for pre-owned fashion that directly extends product lifecycles and enables reuse. Evidence: company website mission statement and 'Sell' pages. Source: The Cirkel, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
