Loom is a UK marketplace connecting consumers with vetted designers and artisans to redesign, repair and upcycle garments. Users upload a photo, choose bespoke proposals, and makers transform items to extend clothing lifespans.
Circularity Relevance
Core
Core circular use-case: explicit upcycling, redesign and repair of garments is Loom's stated purpose. Source: Loom website, 2025
Circular Role
DirectEnabler
Acts as a marketplace that directly facilitates consumer-to-designer circular transactions (project posting and fulfilment). Platform hosts and coordinates the circular activity rather than only providing backend tools.
Circular Type
Marketplace
• Products
• B2C
Loom is a consumer-facing multi-provider marketplace for physical garments where designers (businesses/individuals) offer transformation services to consumers. Confirmed by website and app listings. [Source: Loom website; Google Play; App Store] (https://www.theloomapp.com/, https://play.google.com/store/apps/details?id=com.loomapp, https://apps.apple.com/gb/app/loom-redesign-your-wardrobe/id6738835932)
Primary focus on reuse (R3) and repurpose/upcycling (R7) based on site language. Secondary activities include repair (R4) and refurbishment (R5) given offered services (dyeing, embroidery, full transformations). Classification is evidence-based but requires interpretation of service terms. Source: Loom website, 2025
Circular Business Model
Repair, Refurbishment & Remanufacturing
Loom enables value through repair and refurbishment/upcycling by connecting customers with designers and makers. Business model inferred from service flow and case studies on the site. Source: Loom website, 2025
Website and press describe Loom as an upcycling/redesign app focused on garments and fashion designers. Source: Loom website, 2025
Geographical Reach
National
• United Kingdom
Loom positions services and designers in the UK (site copy: 'the UK's most talented artisans and makers') and company registration is in London. App listed on UK App Store. Source: Loom website, 2025
Hardware Component
None
Platform is a digital matchmaking marketplace; no specialised hardware supplied or required is mentioned on the website or app listings.
Tech Map Relevance
Loom explicitly enables garment upcycling, repair and redesign on its website and is covered by industry press and app listings; aligns with Circular Tech Map inclusion criteria. Source: Loom website, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
