Menddie connects brands, consumers and a network of professional tailors to provide clothing repair, alterations, care and upcycling, helping return items to use or back to sale and extending garment lifetimes.
Circularity Relevance
Core
Service is explicitly designed to enable repair, alterations, upcycling and product circulation back to sale - core circular economy activities. Source: Menddie, 2025Source: LinkedIn, 2025
Circular Role
DirectEnabler, SupportEnabler
Acts as a consumer-facing marketplace connecting customers to tailors (DirectEnabler) and provides integration and white-label B2B services for brands to include repair in their customer journey (SupportEnabler). Source: Menddie, 2025Source: LinkedIn, 2025
Circular Type
Marketplace
• Products
• Services
• B2C
• B2B
Operates a multi-actor platform connecting consumers and professional service providers (repairs, alterations) and integrates with brands - marketplace for repair services and returning products to sale. Source: Menddie, 2025
R Strategy
R4 - Repair, R3 - Reuse, R7 - Repurpose
Primary: Repair (explicit on site). Secondary: Reuse/resale (product circulation back to sale) and Repurpose/upcycling (site lists upcycling/alteration services). Source: Menddie, 2025
Circular Business Model
Repair, Resale / Second-hand
Primary business model is repair and care; the platform also supports product circulation back to sale (resale) and brand circular programmes. Evidence from service descriptions and brand partnerships. Source: Menddie, 2025
Primary focus on clothing repair, alterations, care and upcycling is stated repeatedly on the official site and illustrated by case examples and brand partners. Source: Menddie, 2025
Geographical Reach
International
• Finland
Site and footer reference Menddie Oy (Finland) and there is a UK-targeted site (menddie.co.uk); brand customers shown are Nordic - indicates operation across at least Finland and the UK. Source: Menddie, 2025Source: Companies House, 2025
Hardware Component
None
No specialised hardware supplied or required by the platform is evident; the service coordinates human tailors and logistics rather than selling or operating hardware. Source: Menddie, 2025
Tech Map Relevance
Menddie explicitly provides repair, alteration and clothing-care services and supports product circulation back to sale - direct circular economy enabling functions on the company site and corroborated by LinkedIn and company registers. Source: Menddie, 2025Source: LinkedIn, 2025Source: Companies House, 2025
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
