Kezzler provides an enterprise-grade digital traceability platform that creates secure digital IDs and product serialization. It enables digital product passports, supply-chain visibility and lifecycle event tracking to support regulatory compliance, sustainability and circularity use cases.
Circularity Relevance
Core
Kezzler explicitly markets traceability for 'Sustainability and circularity' and 'Digital Product Passport' use cases on its website, directly enabling circular economy outcomes such as lifecycle tracking and compliance.
Circular Role
SupportEnabler
Kezzler provides SaaS platform and tools that enable other organisations to implement traceability, DPPs and circular workflows rather than directly operating take‑back or resale services.
Circular Type
Traceability
• Digital Product Passports
Kezzler positions itself as a 'Connected Products' and traceability platform with dedicated Digital Product Passport and Digital Battery Passport pages and use cases. This aligns with the Traceability category and DPP sub‑type.
Primary: site emphasises Digital Product Passports and lifecycle event tracking which directly support recycling (R8) and reuse/redistribution (R3). Secondary: enables repair (R4) and refurbishment (R5) workflows via traceability data (inferred from DPP and lifecycle tracking pages).
Circular Business Model
Take-back / Buy-back, Circular Logistics
Platform capabilities (traceability, event tracking and DPPs) support company take‑back schemes and reverse/circular logistics coordination. Evidence is from case studies and DPP/battery passport pages; Kezzler itself is a software provider rather than an operator of logistics services.
Organisational Type
ForProfit
Company name (Kezzler AS) and commercial platform offering indicate a for‑profit corporate entity. Registered office shown in Oslo, Norway [Source: Kezzler footer]
Sector
All / Any
Platform pages and industry sections show Kezzler serves multiple sectors (apparel, food & beverage, retail, automotive, cosmetics, pharmaceuticals) so it is cross‑sector.
Geographical Reach
International
• Norway
Site lists global brands as customers and multiple country case studies (e.g. EU battery regulation case study), indicating operations across multiple countries. No explicit claim of global office footprint found.
Hardware Component
None
Kezzler provides software for digital IDs and serialization. The company acquired Scanbuy's QR/smart packaging business (press release on site), but there is no clear evidence that Kezzler supplies or operates specialised physical hardware as an integral delivery component.
Tech Map Relevance
Kezzler provides digital product ID and traceability capabilities (including Digital Product Passports and sustainability/circularity use cases) which meet inclusion criteria for the Circular Tech Map. Evidence from the company website: platform pages, DPP and sustainability use-case pages.
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
