Olik provides a SaaS suite that helps brands implement rental, repair and recommerce programmes. It digitises workshop operations, rental workflows and resale inventory management to extend product life, reduce waste and lower carbon impact.

Circularity Relevance

Core
Olik explicitly states it 'Digitaliz(es) Circularity Journey' and provides dedicated Repairability, Rental and Recommerce products as core offerings. Source: Olik, 2025

Circular Role

SupportEnabler
Olik provides SaaS tools for brands to run their own rental, repair and recommerce programmes (white‑label/B2B tooling), making it a SupportEnabler rather than an operator that directly hosts items. Source: Olik, 2025

Circular Type

CircularRetailer
Products
B2B2C
Olik enables brands (B2B) to offer circular services to consumers (B2C) - platform is designed for brand use (single-organisation deployments) rather than a multi-vendor marketplace. Value objects are physical products. Source: Olik, 2025

R Strategy

R1 - Rethink, R3 - Reuse, R4 - Repair, R5 - Refurbish
Product pages explicitly describe Rental (R1) and Recommerce/resale (R3) as core offerings; Repair functionality supports R4 (Repair) and may include refurbishment workflows (R5). Selection limited to two primary strategies by schema. Source: Olik, 2025, Source: Olik - Repair, 2025

Circular Business Model

Rental / Leasing, Resale / Second-hand
Olik's product suite and marketing emphasise Rental and Recommerce as primary business models for clients. Repair is offered but classified as secondary functionality. Source: Olik, 2025

Organisational Type

ForProfit
Olik is a commercial SaaS provider with pricing pages and a sales contact, indicating a for-profit business model. Source: Olik, 2025

Sector

Retail & Consumer Goods, Fashion & Textiles
Olik targets retail brands and fashion clients (H&M, Decathlon, IKEA, Birkenstock) and describes solutions for retail and fashion industries on its website. Source: Olik, 2025

Geographical Reach

International
Unknown
Website lists global retail clients (H&M, IKEA, Decathlon) but does not explicitly state operational territories; presence of international clients suggests cross-border activity. Source: Olik, 2025

Hardware Component

None
All evidence indicates Olik delivers software/SaaS solutions (no specialised hardware, sensors or robotics mentioned). Source: Olik, 2025

Tech Map Relevance

Olik clearly positions itself as a commercial SaaS enabling rental, repair and recommerce for brands - this aligns with the Circular Tech Map inclusion criteria. Source: Olik, 2025

Enablers are initially categorised by an AI agent, then verified by a real human.
Suggestions or corrections are most welcome.

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Added: 31 Dec 2024
Updated: 22 Oct 2025
Olik · Circular Tech Map