Loop (Terra Cycle)

Loop is explicitly designed to enable reuse of product packaging - a core circular economy activity. Source: TerraCycle, 2019

Loop directly implements and coordinates sale, collection and reuse logistics (through its platform and retail partners), rather than only providing a white‑label tool. Source: TerraCycle, 2019

Loop functions as a circular shopping platform enabling brands to sell physical consumer products in reusable packaging via retailers to consumers (B2B2C/B2C). Category 'CircularRetailer' chosen over Marketplace because the platform focuses on retailer/brand product distribution and return logistics rather than open multi‑seller listings. Source: TerraCycle, 2019

Primary strategy is Reuse (R3) - Loop enables products to be reused in durable packaging. It also supports Rethink (R1) by shifting delivery to reuse-based models and making reuse as convenient as disposability. Evidence from TerraCycle materials. Source: TerraCycle, 2019

Loop's core model is refill/reuse of durable packaging and includes collection/take-back logistics operated with retail partners. Source: TerraCycle, 2019; Source: Ahold Delhaize, 2022

Loop is an initiative of TerraCycle, a private for‑profit company headquartered in the United States. Source: TerraCycle - Our Offices

Loop targets consumer packaged goods and partners with major retailers and brands to sell products in reusable packaging. Evidence from TerraCycle and retailer launches (e.g. Carrefour, Tesco) supports this sector classification. Source: TerraCycle, 2019

Loop has active programmes and retail partners across multiple countries (France, UK, Japan, USA and others), demonstrating international reach. Source: TerraCycle, 2019; Source: Waste360, 2025

Loop relies on reusable packaging and collection logistics but does not require specialised sensing, robotics or other hardware supplied by the platform to deliver its service - the physical containers are the product, not platform hardware.