FLOOW2 provides configurable B2B sharing marketplace technology that matches demand and supply of organisations' resources - equipment, furniture, consumables, facilities and services - enabling reuse, cost savings and measurable circular impact.
Circularity Relevance
Core
FLOOW2 is explicitly positioned as a sharing marketplace that 'optimizes usage of already available resources' and promotes 'reuse and collaboration' - direct circular economy enabling functionality. Source: FLOOW2 Home/About, 2025
Circular Role
SupportEnabler
FLOOW2 builds and provides branded/configurable sharing marketplaces for organisations (a marketplace-maker SaaS/white‑label provider). They also operate specific marketplaces (e.g. PharmaSwap), but primary role is providing the marketplace solution to clients. Source: FLOOW2 About Us, 2025
Circular Type
Marketplace
• Products
• Services
• B2B
FLOOW2 is a B2B sharing marketplace platform matching organisations and networks to exchange physical goods (equipment, furniture, consumables) and services. Matchmaking is primarily between organisations (B2B). Source: FLOOW2 Home/Case studies, 2025
R Strategy
R3 - Reuse, R1 - Rethink
Primary evidence supports reuse (R3) via second‑use/asset sharing. The platform also enables access-based models and rethinking of ownership (R1). These are explicitly described on the site but assigning primary/secondary required interpretation.
Circular Business Model
Sharing / Collaborative Use, Rental / Leasing
Site describes sharing, renting, buying, selling, exchanging and swapping resources. Primary business model is sharing/collaborative use; rental/leasing activity is mentioned. Source: FLOOW2 Home/Our solutions, 2025
Organisational Type
ForProfit
Contact page lists KVK (Dutch Chamber of Commerce) and VAT registration numbers indicating a registered for-profit company in the Netherlands. Source: FLOOW2 Contact, 2025
Sector
All / Any
Platform is presented as a B2B sharing marketplace applicable to any type of resource and sector (site: 'Sharing marketplaces can be applied to any type of resource... and any kind of sector'). Source: FLOOW2 About Us, 2025
Geographical Reach
International
• Netherlands
Site describes a global network and platforms in multiple countries (mentions Netherlands, Canada and 'global network'); evidence of multi-country operation but not exhaustive global footprint. Source: FLOOW2 News/Case studies, 2025
FLOOW2 provides B2B sharing marketplace technology explicitly designed to enable reuse and resource optimisation, matching the Circular Tech Map inclusion criteria. Evidence: company website describes sharing marketplaces, case studies (PharmaSwap), and circular economy focus.
Enablers are initially categorised by an AI agent, then verified by a real human. Suggestions or corrections are most welcome.
